Introducing BuySellVouchers: A Digital Goods Marketplace
BuySellVouchers.com is an online marketplace for buying and selling digital gift cards and vouchers, including Steam, iTunes, Amazon, PayPal, Visa, MasterCard, Rewarble, Telegram, Binance, Grab, Neosurf, GCash, Bitsa, Flexpin, TrueMoney, Bitnovo, Uber, Hotels.com, Adidas, Target, Spotify, Airbnb, and many more.
Transaction Volumes and Market Reach
Operating since 2015, the platform reaches users across multiple international markets, with a monthly transaction volume of roughly $12 million.
P2P Marketplace Model for Crypto Payments
BuySellVouchers operates as a P2P marketplace where users trade directly, including in cryptocurrency, making the speed, reliability, and predictability of transactions critical.
BuySellVouchers Partnered with Finassets to Power High-Volume P2P Crypto Payments
The main trigger for changing their current cryptocurrency payment provider was BuySellVouchers’ plan to expand into new markets and onboard more users.
“When the company was just starting out, we were happy with our crypto provider, but as the business grew, it became clear we needed to switch. We started looking for a partner who could help us cut costs as we scaled up”, says Sergej Balanel, CEO of BuySellVouchers.com.
Reducing Costs and Transaction Fees
Finassets specializes in significantly reducing costs for its clients. “One of Finassets’ key advantages is that clients can achieve significant fee reduction on TRC-20 transactions, as we cover network fees with purchased Energy instead of burning TRX — the actual saving depends on Energy availability and network conditions,” explains Vitalijs Feldmanis, CEO of Finassets.
P2P Business Requirements
For the P2P type of business, three key factors are: broad support for networks and assets, a processing service operating with risk-based AML/CTF controls for eligible jurisdictions, and a stable technical infrastructure that can handle growing transaction volumes without manual intervention.
Broad Network and Cryptocurrency Support
Finassets cryptocurrency payment gateway handles over 70 cryptocurrencies and stablecoins, including ERC-20, BEP-20, Polygon, and other networks. This broad support lets BuySellVouchers run the platform’s key payment scenarios using crypto as the primary settlement tool.
Compliance and Offshore Licensing Advantages
Finassets' risk-based AML/CTF controls and Panama registration support streamlined compliance processes for eligible B2B clients across selected international markets, including Asia, Africa, and other eligible regions, subject to jurisdictional restrictions.
Operational Improvements After Using the Finassets Service
After implementing Finassets, BuySellVouchers reported a significant reduction in acquiring fees — up to approximately 50% in this case; individual outcomes vary depending on volumes, networks and operational conditions.
At the end of the project, the BuySellVouchers team noted improved operational stability in payment processing: transactions are processed without failures or delays, and payment statuses have become transparent and predictable for internal teams.
Another key outcome was the simplification and structuring of compliance processes for a global user base. Finassets operates under Panama registration with risk-based AML/CTF controls aligned with international standards (FATF guidance), supporting eligible B2B clients in selected markets, subject to applicable conditions.
It’s important to emphasize that this is not about lowering control standards, but about maintaining regulatory proportionality. Finassets’ approach allows AML/KYC procedures to be tailored to the P2P platform’s business model and user risk profile, without the excessive administrative burden and manual checks typical of traditional banking payment systems.
As a result, BuySellVouchers could:
- standardize AML procedures across different regions,
- reduce the time required to process user transactions,
- reduce operational risks and support compliance with applicable requirements,
- maintain a balance between compliance requirements and user experience.
This approach is especially important for high-risk digital platforms, where the payment infrastructure must simultaneously ensure control, scalability, and resilience to growing transaction volumes.
Legit Partner to Accelerate Business Growth
Overall, BuySellVouchers sees Finassets not just as a technology provider, but as a long-term partner able to support business growth and adapt its payment infrastructure as the company expands into new regions.
“We see Finassets as a partner with long-term potential, and we look forward to continuing our cooperation as our business evolves”, notes Sergej Balanel, CEO of BuySellVouchers.com.
This partnership highlights the strategic advantage of accepting crypto payments: lower fees, faster processing, operational stability, and improved user experience.
